The Conran Shop

14.09.2019 →
For the London Design Festival, The Conran Shop’s Chelsea store celebrates the heritage and legacy of contemporary design with a monumental window installation created by design studio Sella Concept.

Titled 'Ad Infinitum', the installation was conceived to explore the concept of contemporary design as the meeting point of heritage and legacy.

The shop’s window becomes a ‘space of worship’ in a hall of shapes and mirrors. The window is divided into four showcase spaces, each one distinctive in its design and colour palette and devoted to a single piece of furniture.

Through reflective surfaces, geometric forms, screens, windows and apertures, the viewer is invited to explore the product from every angle – including from above – and consider it from fresh perspectives and to fully engage with the design.

Selected from The Conran Shop’s AW19 collection, the Conran-exclusive products featuring in the window will include the Latis Dining Chair by award-winning designer Samuel Wilkinson in a choice of three new Kvadrat/Raf Simons fabrics, limited-edition Saarinen Table in Fusion Fire marble, by Eero Saarinen for Knoll and the Womb Chair by Eero Saarinen for Knoll.
81 Fulham Road,
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