Exhibit

Awakening by Gary James McQueen and Simon Emmett at the V&A

17.09.2022 →
25.09.2022
Step into an entirely digital fashion shoot, a creative collaboration between artist/designer Gary James McQueen and photographer Simon Emmett. Virtually try on couture garments and take a snapshot of yourself in Gary James McQueen’s latest designs through AI-powered virtual try-on. This display considers inclusivity in fashion, as all the looks are readily accessible through a smart-mirror or a chatbot and then digitally tailored to fit any size on the spot. Creative artwork and designs by Gary James McQueen. AI virtual try-on and smart mirror technology powered by TexelModa. Virtual production by Shapeshifters. Lighting Artist Anton Palmqvist
Supported by Epic Games.

Fashion, Room 40

Daily: 10 - 5.45 and Friday: 10 – 10
Cromwell Road London SW7 2RL
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